The Greenwashing Conundrum.

In recent years, you may have encountered products labelled as “eco-friendly,” “organic,” or “sustainable.” However, these labels often prove to be mere marketing tricks rather than genuine commitments. Numerous companies take advantage of the increasing environmental awareness to deceive consumers with false claims about their offerings. This deceptive practice, known as greenwashing, is indeed worrisome.
Companies engage in greenwashing by deceiving consumers into thinking their products or actions are eco-friendly or sustainable, even though they are not. Rather than truly caring for the environment, these companies simply alter their marketing tactics to capitalise on the growing demand for environmentally conscious options.
The Purpose of Greenwashing.
Greenwashing is driven by financial gain, rather than a commitment to protecting the environment. It allows companies to take advantage of the growing interest in eco-friendly goods. These companies focus on profits instead of making real sustainability strides, all the while masquerading as environmental advocates.
Companies are taking advantage of the growing environmental awareness among consumers by resorting to greenwashing strategies to appeal to them, despite not making substantial changes to their environmental practices.
Greenwashing Hinders Environmental Progress.
Greenwashing hinders real environmental progress by deceiving consumers with false eco-friendly claims, ultimately backing businesses that are not genuinely dedicated to sustainability. This obstructs the advancement of authentic eco-conscious companies and delays the shift towards a more sustainable world.
The Truth About Perfume.
Perfume is a luxury item in Western society, the rich heritage of Egyptian and Persian understanding of how fragrance unlocks the olfactory system to create a feeling of wellbeing has never existed. Perfume is an imperialist façade of something mystical and beautiful to a person’s wellbeing. Chanel did not even realise the impact that No5 would have on the market, outsourced they only had a 10% share of the profits up until after World War 2. Dior got it with Miss Dior, he also realised that pumping the fragrance through his haute couture shows gave people a hedonistic rush to spend money and feel chic.

Welcome to The Garden of Eden.
The ‘Garden of Eden’ doesn’t exist in Western Society, people see fragrance as a benign beauty façade to display wealth or idolise a mega star. I’m wearing Brittney, can you not feel my Heat by Beyonce or my Glow wearing Jennifer Lopez. So that’s why perfume is top of the Greenwashing list as the mystical value of ingredients is ignored so substituting for synthetic ‘E’ fragrance makes perfume Vegan and Eco friendly. Completely correct, no animal products are used for the Fragrance or in the clarification process because not even one bit of foliage, flower or herb is really used in making the fragrance. The world of Eco dupes has capitalised on this as you are wearing your synthetic ‘E’ fragrance, animals haven’t been exploited and you’ve got a bargain so have stuck the middle finger up to the corporate world of perfume. What you have missed is the magic of real perfume, the holistic wellbeing of wearing something made from real living plants interacts with your olfactory system to enhance your self-worth and self-appreciation. Carry on Greenwashing with your fake ‘E’ synthetic chemical or perhaps Unlock Your Perfume DNA and find the scent that defines YOU and nourishes those senses that conforming to society has hidden.
